22 - 24 October, 2018
Roda Al Bustan, Dubai, UAE

Day Two: Wednesday, 24 October 2018

9:15 am - 9:20 am Chairman’s opening remarks

MAINSTAGE KEYNOTES: Getting your attraction on the map: How to promote and engage global audiences

9:20 am - 9:40 am Resorts, tourism and attractions as a driver to achieve 30 million visitors per year by 2030

Dr. Khaled Altareri - Vice General Manager, Ministry of Commerce & Investment, Saudi Arabia
  • Developing packages to attract foreign partners/brands
  • Benefits to the culture and economies of local communities in Saudi
  • Selecting ideal IP owners to partner with to hasten delivery of entertainment offerings
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Dr. Khaled Altareri

Vice General Manager
Ministry of Commerce & Investment, Saudi Arabia

  • How the development of resorts are the key long-term sustainable tourism industry
  • Are all inclusive resorts the next stage of tourism development
  • What are the key factors to a successful resort?

Panellists:
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Khalid Anib

CEO
Abu Dhabi National Hotels

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Olivier Harnisch

Chief Executive Officer
Emaar Hospitality Group

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Alexander Schneider

Vice President
Nikki Beach Hotels & Resorts EMEA

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Andreas Plum

General Manager at Lapita Hotel, Dubai Parks and Resorts
Autograph Collection

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Celine Salman

Design Director
Paramount Hotels & Resorts

10:00 am - 10:20 am INTERNATIONAL TRAILBLAZER: Overhauling stadium infrastructure into multi-purpose amusement venues

William T. Mannarelli - Director of Real Estate, FC Barcelona, Spain
  • Equipping Saudi stadiums to accommodate large concerts
  • Creating new entertainment offerings to attract families and new audiences
  • Exploring new revenue streams to keep venues opened 365 days in a year
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William T. Mannarelli

Director of Real Estate
FC Barcelona, Spain

10:20 am - 10:40 am Creating immersive digital experiences

Nita Odera - General Manager, Blue Rhine Industries



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Nita Odera

General Manager
Blue Rhine Industries

10:40 am - 11:00 am TOURISM TECH TALK From Insta stories to influencers... Is your attraction and destination Instagram worthy?

Terry Kane - Head of Auto, Finance, Telco & Travel, Facebook & Instagram
  • How to develop a winning Instagram strategy
  • Capitalise on captivating visuals: How to turn likes into visitors
  • Influencer ROI: Identifying the social influencers that will drive the biggest impact
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Terry Kane

Head of Auto, Finance, Telco & Travel
Facebook & Instagram

11:00 am - 11:30 am Marketing your attraction: The Novo Success story

Melissa Jarvinen - Directo of Sales and Marketing, Novo Cinemas
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Melissa Jarvinen

Directo of Sales and Marketing
Novo Cinemas

11:20 am - 11:50 am Caffeine Fix - Networking coffee break

Creating entertainment cities and tourism cluster projects

11:50 am - 12:10 pm La Perle By Dragone: Combining live entertainment and culture
Craig Hartenstine - Executive Producer, Dragone - La Perle
  • Combining tradition and innovation, La Perle is influenced by Dubai’s culture and history, vibrant present and aspirational future capturing the essence of Dubai.
  • Uncover how Dragone attracts a global audience by linking live entertainment with culture to create a memorable and immersive experience
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Craig Hartenstine

Executive Producer
Dragone - La Perle

Creating entertainment cities and tourism cluster projects

12:10 pm - 12:30 pm International case study: How Kidzania is integrating educational programmes in theme parks
Bill Coan - President & CEO, ITEC Entertainment


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Bill Coan

President & CEO
ITEC Entertainment

Creating entertainment cities and tourism cluster projects

12:30 pm - 12:50 pm A Nikki Beach insight: The growing importance of global brands
Alexander Schneider - Vice President, Nikki Beach Hotels & Resorts EMEA
  • The Nikki Beach success story – Achieving successful footfall
  • The advantages of bringing global brands to the Middle East
  • How global brands are the key to attracting a diverse range of visitors
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Alexander Schneider

Vice President
Nikki Beach Hotels & Resorts EMEA

Creating entertainment cities and tourism cluster projects

12:50 pm - 1:20 pm LIVE EVENT CASE STUDY! Quality Standards and Development for Venues, Events and Entertainment
ALexis Dijksterhuis - Vice President, Strategic Planning and New Businesss, Flash Entertainment
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ALexis Dijksterhuis

Vice President, Strategic Planning and New Businesss
Flash Entertainment

Creating entertainment cities and tourism cluster projects

12:50 pm - 1:20 pm Future insight - Transforming property with Experiential Design
Hj Saberi Hj Sepawi - Head of Group Employee Development, Themed Attractions Resorts & Hotels, Malaysia

Hj Saberi Hj Sepawi

Head of Group Employee Development
Themed Attractions Resorts & Hotels, Malaysia

Deep Dive Workshop - Using customer experience to drive tourism attraction

11:50 am - 12:50 pm Deep-Dive Workshop! Using Customer Experience to Drive Tourism Attractions

1:50 pm - 2:40 pm Grab and Go - Networking lunch break

2:50 pm - 3:20 pm Exploring the opportunities of eSports as an entertainment offering





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Ralph Pesgens

Global Head of Competence Center Amusement and Leisure Industry
TUV Nord

4:00 pm - 4:10 pm Chairman’s closing remarks

4:10 pm - 4:10 pm End of conference

The published programme is correct at time of printing. However, given the seniority of our speakers and the nature of their roles, speakers may subsequently substitute or remove themselves from the programme. This is always regrettable, and we will always try to replace the speaker with a speaker with equivalent insight.