22 - 24 October, 2018
Roda Al Bustan, Dubai, UAE

Day One: Tuesday, 23 October 2018

MAINSTAGE KEYNOTES : DEVELOPING SUCCESSFUL TOURISM ROADMAPS & INVESTMENT OPPORTUNITIES IN THE MIDDLE EAST

8:55 am - 9:05 am IQPC & Chairman Welcome Address

Nasif Kayed - CEO, Arab Culturalist
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Nasif Kayed

CEO
Arab Culturalist

9:10 am - 9:20 am Opening Keynote Address: Role, goals and ambition of Dubai Culture

H.E. Saeed Mohamed AlNabouda - Director General, Dubai Culture & Arts Authority
A look back across the past 10 years since inception
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H.E. Saeed Mohamed AlNabouda

Director General
Dubai Culture & Arts Authority

9:20 am - 9:40 am SAUDI ARABIA SPOTLIGHT: Promoting tourism to realise Saudi’s 2030 vision

His Excellency Dr. Abdul Qader bin Othman Amir - Undersecretary for Technical Affairs, Ministry of Municipal and Rural Affairs (MOMRA)
  • Saudi Arabia is leading the GCC’s multi billion dollar investments in cultural tourism with a series of projects underway to develop new world-class cultural attractions.
  • This keynote session will demonstrate how Saudi Arabia is paying closer attention to its history and heritage by improving existing attractions as well as increasing the number of public and private entertainment infrastructure
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His Excellency Dr. Abdul Qader bin Othman Amir

Undersecretary for Technical Affairs
Ministry of Municipal and Rural Affairs (MOMRA)

9:40 am - 9:50 am Adventure Tourism Spotlight: Delivering authentic Arabian nature and culture based experiences

Haitham Mattar - Chief Executive Officer, Ras Al Khaimah Tourism Development Authority
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Haitham Mattar

Chief Executive Officer
Ras Al Khaimah Tourism Development Authority

  • Examine how museum development and cultural attractions will contribute to the ambition of the
  • Middle East becoming a leading cultural destination
  • Analysing strategic investment opportunities which will open up Middle Eastern doors to new audiences and visitor profiles
  • Analysing the ROI on the development of creative new museums and revival of national museums
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Dr. Zaki Aslan

Director
ICCROM-ATHAR

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H.E. Eng. Rashad M. Bukhash

Chairman
Architectural Heritage Society, UAE

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Craig Hartenstine

Executive Producer
Dragone - La Perle

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Eng. Shatha Al Mulla

Head of Research and Studies Unit, Architectural Heritage and Antiques Department
Dubai Municipality

Abdulla Al Shaer

Manager - Shindagha Museum
Dubai Culture and Arts Authority

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Stephan Hobe

Heritage Protection & Development Manager, Department of Antiquities & Museums,
Government of Ras Al Khaimah

10:10 am - 10:30 am OMAN SPOTLIGHT: Tourism Clusters: The Key to 12million visitors annually

Peter Walichnowski - CEO, Oman Tourism Development Company (OMRAN)
  • Strategies to develop Oman’s tourism sector to attract international and GCC visitors

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Peter Walichnowski

CEO
Oman Tourism Development Company (OMRAN)

  • From check-in to check-out: Developing an integrated approach to servicing the visitor
  • Creating affiliate partnership programmes to maximise exposure and promote visitor opportunities during their stay
  • Understanding the profile and preferences of visitors to match them to the appropriate attractions
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Olivier Harnisch

Chief Executive Officer
Emaar Hospitality Group

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John Lickrish

Chief Executive Officer
Flash Entertainment

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H.H Sheikh Majid Al Mualla

Divisional Senior Vice President of Commercial Operations Centre
Emirates Airline

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Jennifer Suggitt

Head of Corporate Relations
The British Museum, London

10:50 am - 11:10 am Human X: The Future of Consumer Experience

Mohammed Khammas - CEO, Al Ahli Holding Group
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Mohammed Khammas

CEO
Al Ahli Holding Group

11:10 am - 11:30 am How to deliver personalized customer experience using contextual insights

Vimal Sethi - Regional Vice President, Middle East & Africa, Sitecore
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Vimal Sethi

Regional Vice President, Middle East & Africa
Sitecore

11:30 am - 12:20 pm Speed networking & exhibition opening

Developing next-gen leisure, attractions and entertainment offerings in the GCC

12:20 pm - 12:40 pm Exclusive Insight: Establishing joint entertainment ventures with international brands
Andrew Cooke - General Counsel, Flash Entertainment



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Andrew Cooke

General Counsel
Flash Entertainment


Maged El Naggar

Chief Executive Officer
MAG Leisure Lifestyle and Entertainment

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Hathal Al Utaibi

Chief Executive Officer
Alandalus property

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Markus Beyr

CEO
Attraktion!

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Hani Zaitoun

Vice President & Head of Coverage and Placements
Al Mal Capital

. Imran Sharaf

Director - Tourism and Culture Real Estate Invesments
Oman Investment Fund

The magic of museums & cultural attractions that engage and excite all audiences

12:20 pm - 12:40 pm PROJECT INSIGHT: The Louvre Abu Dhabi: Bringing world-renowned cultural attractions to the Middle East
Manuel Rabate - Museum Director, Louvre Abu Dahbi
Mariam Al Dhaheri - Senior Communicaton Specialist, Louvre Abu Dhabi
In a metropolis of soaring skyscrapers uncover how the art museum puts a unique new emphasis on cultural attractions in the Middle East and uncovers a new international audience
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Manuel Rabate

Museum Director
Louvre Abu Dahbi

Mariam Al Dhaheri

Senior Communicaton Specialist
Louvre Abu Dhabi

The magic of museums & cultural attractions that engage and excite all audiences

12:40 pm - 1:10 pm The Science Museum London: Creating memorable experiences - putting visitors at the heart of your museum
Kristin Hibbs - Head of Design, The Science Museum, London

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Kristin Hibbs

Head of Design
The Science Museum, London

The magic of museums & cultural attractions that engage and excite all audiences

1:00 pm - 1:30 pm FUTURE TECH: Empower your network of local and glovl partners: Vivaticket is the engine of growth for your ticketing business


12:40 pm - 2:00 pm Transforming Property with Experiential Design

Bill Coan - President & CEO, ITEC Entertainment




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Bill Coan

President & CEO
ITEC Entertainment

Developing Next-Gen Leisure, Attractions and Entertainment offerings in the GCC

1:00 pm - 1:20 pm Economic diversification through recreational cities
Fawaz Alharbi - Head of Projects, Jeddah Economic Company, Saudi Arabia
• Accessing capital from government by setting up attractive entertainment cities
• Building entertainment options in urban infrastructure to attract international visitors
• Integrating entertainment factors in Saudi economic cities

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Fawaz Alharbi

Head of Projects
Jeddah Economic Company, Saudi Arabia

Developing Next-Gen Leisure, Attractions and Entertainment offerings in the GCC

1:20 pm - 1:40 pm Novo Cinemas expansion plans - How global box office is changing the Middle East
Debbie Stanford-Kristiansen - Chief Executive Officer, Novo Cinemas
Uncovering Novo cinemas plans to expand from 158
cinemas in the Middle East to over 200 by 2020
• How will Novo cinemas cater to audience demand for
alternative content in UAE, OMAN and KSA
• Creating screens that are tailored to their unique
cultural environment
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Debbie Stanford-Kristiansen

Chief Executive Officer
Novo Cinemas

Developing Next-Gen Leisure, Attractions and Entertainment offerings in the GCC

1:40 pm - 2:00 pm Future Tech: Reviewing the opportunities for AR & VR
Amy Hedrick - CEO, Cleanbox


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Amy Hedrick

CEO
Cleanbox

From high-tech to high-touch: Creating cultural connections through digital engagement

1:20 pm - 1:40 pm TOURISM TECH TALK: Hi-tech cultural attractions – the future is now
Pierric Duthoit - Sector Lead Branding, Middle East, North Africa, Google
  • How is technology turning the museum sector into a booming industry
  • Bridging the gap: How digital technology can create immersive experience and reach a wider global audience
  • Hard talk: Debating the appropriate balance of digital innovation and culture
  • Case study examples of how Google is using technology to partner with museums

Pierric Duthoit

Sector Lead Branding, Middle East, North Africa
Google

From high-tech to high-touch: Creating cultural connections through digital engagement

1:40 pm - 2:00 pm PROJECT INSIGHT: Al Safa Art & Design Library

2:00 pm - 3:00 pm Grab and Go - Networking lunch break

Developing Next-Gen Leisure, Attractions and Enterainment offerings in the GCC

3:00 pm - 3:20 pm Multidimensional Theatrical Experiences
Markus Beyr - CEO, Attraktion!
-          The worlds first flooded 5D theater, live at YAS Waterworld
-          Immersivity leads the way in digital entertainment
-          Different Attraction Formats to reinvent the wheel
-          new experiences formed by small media based attractions
-          revenue share solutions win/win situations


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Markus Beyr

CEO
Attraktion!

Developing Next-Gen Leisure, Attractions and Enterainment offerings in the GCC

3:20 pm - 3:40 pm Evolution of Entertainment Industry in KSA and OMAN
Samer Kahil - Chief Financial and Investments Officer KIDZ Holding S.A.L,, Lebanon
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Samer Kahil

Chief Financial and Investments Officer KIDZ Holding S.A.L,
Lebanon

From high-tech to high-touch: Creating cultural connections through digital engagement

3:00 pm - 3:30 pm INTERNATIONAL CASE STUDY: Building win-win corporate partnerships: Creating mutually beneficial relationships and securing funding
Jennifer Suggitt - Head of Corporate Relations, The British Museum, London
  • Identifying and attracting corporate partners that align with your attractions value and identity
  • Creating mutually beneficial corporate partnerships
  • How to maintain long-term partnerships
  • Case study examples of successful corporate partnerships from the British Museum
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Jennifer Suggitt

Head of Corporate Relations
The British Museum, London

From high-tech to high-touch: Creating cultural connections through digital engagement

3:40 pm - 4:00 pm INTERNATIONAL CASE STUDY: Capital of culture: Sicily, the upcoming destination of choice
Fabrizio Puglisi - Tourism & Destination Marketing Consultant / GCC Tourism Expert, Destination Italia
  • The rise of Sicily: Becoming a destination of choice
  • How Sicily is attracting international visitors through the promotion of World Heritage sites and cultural attractions
  • Creating strategic partnerships such as Flydubai to increase tourism flows into the region
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Fabrizio Puglisi

Tourism & Destination Marketing Consultant / GCC Tourism Expert
Destination Italia

3:40 pm - 4:10 pm Chairman’s closing remarks

4:00 pm - 4:55 pm Attractions, Leisure and Tourism official after party networking drinks

5:00 pm - 5:30 pm End of day one

The published programme is correct at time of printing. However, given the seniority of our speakers and the nature of their roles, speakers may subsequently substitute or remove themselves from the programme. This is always regrettable, and we will always try to replace the speaker with a speaker with equivalent insight.